Ready, Aim, Fire
Seems logical. You set some goals, plan how you’re going to reach those goals, then pull the trigger on execution. And it is logical as long as you’re dealing with known quantities. You know…you’ve done this type of project before and have a pretty good ideal of what it takes to be successful, both internally and externally. To be successful, the goals have to be reasonable and the stake-holders need a good grasp of the success criteria. But if you’re stepping into some uncharted territory, the strategy could be more wishful thinking and there’s a risk of over-planning when you in fact have a lot of unknowns. Ahww…who cares…we can always blame the people responsible for execution!